Pundits on parade, take 2

BBC NEWS | Business | Apple Macs: Objects of devotion

I don't know how you could write a whole column positing the existence of a "Cult of Mac" without mentioning Cult of Mac (the website), or The Cult of Mac (the book), both by Leander Kahney.

It's pretty clear reading the linked article that the author is working from Kahney's book (which I got for Christmas. I wasn't going to buy it, since I follow the website, but it's worth it for all the photos, which Wired's website doesn't handle well).