Pleasant Google surprise

Noticed I'm getting a bit of a traffic spike, largely from Google.

So I popped up Google, entered "Tour de France update", and started looking for my page on the list.

As you can see, I didn't have to look very far.

Does anyone have a pointer to a method (using Apache's mod_referer?) to send folks who Google for the Tour to my Tour de France archive?

I hate to let this much Google karma go to waste....