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April 30, 2003

Apple Music: Turning scofflaws into customers

I immediately downloaded iTunes, QuickTime 6.2, and iPod Software Update 1.3. I went straight to the store, and ... bought nothing.

I finally bit this morning, buying one track and two albums (here's how I'm linking your copy of iTunes directly to the store).

The yammering fanboys sniping at the service have a few good points: It would be nice if the service had broader selection, wider availability (both internationally and for Windows users), and zero DRM.

It seems to me, though, that Apple has scored a breakthrough, at least where I'm concerned: I don't see myself ever downloading a track I can get through the iTunes interface through a file-sharing service again. The DRM doesn't seem likely to get in my way, and the 99¢ price-point reminds me of buying 45-rpm singles. It doesn't seem too much to pay to carry a song everywhere.

One of the albums I bought was on my Amazon wishlist at $13.99, the other at $13.49, plus shipping. Seems like a no-brainer to make those purchases at $9.99 (plus sales tax). On the other hand, Blonde on Blonde is $8.99 on CD at Amazon, and only available by song (14 songs at 99¢ = $13.86) through iTunes.

Another point I haven't seen mentioned is what a powerfully executed example of web services the iTunes store is. It clearly is influenced by Watson, and really encourages serendipitous browsing (and would even more if it had some more obscure stuff).

April 30, 2003 in Apple - General, Apple - iPod, Apple - Software | Permalink

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Comments

I don't know about zero DRM: let's be serious about this. You can share files between computers, you can burn them to CD (10 times without changing the track order?!), and while I'll concede the "one size fits all" 99 cent price point needs work, this looks like a home run. I think this is a clear win and I'd like to see the sales numbers after this has some penetration in the marketplace. [disclaimer: I've not looked at this at all, due to a lack of time, but what I hear does intensify my lust for an iPod.]

Anyone else doing anything remotely similar? The Leading Brand wants to treat music fans as criminals, just like the RIAA knuckleheads.

I'd love to know how Apple (ie, Steve Jobs) got this to work as well as it does with the Big Five, as resistant as they have been to update their 20th center business model.

Posted by: paul at May 2, 2003 10:17:57 PM

I just purchased an IPOD 20GB. I use Windows XP. I put three CDs on Music Match and then put the IPOD in the Dock ([email protected]). It said to not disconnect and it sapped all my charge. It had been fully charged last night. To make matters worse, it did not download the songs from musicMatch to the IPOD. Please help.

Posted by: Bruce H. Stern at Dec 26, 2003 8:18:47 AM

I used my Ipod as a hard drive for my music and then erased most of the music in i tunes in my laptop because i needed the room on my hard drive. now i need the music back on my computer and apparently it's illegal to do this. i know there are programs on the internet, but have not been able to locate any. Please help!

Posted by: Yasmine at Sep 10, 2004 9:58:11 PM

OMGSH!! please help me. I use my iPod ALL the time and I go to plug it in and it will charge but it will not connect to the computer...and the iPod icon won't pop up on iTunes. Basically the iPod won't connect to the computer!!! Please help me!! I cannot aford to lose my iPod!! :)

thanks,

Kristi

Posted by: kristi at Aug 30, 2005 12:12:12 AM