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March 05, 2003

Business 2.0 and Paco Underhill on Apple Stores

Business 2.0 - Magazine Article - The Floor Plan With a Plan

Business 2.0 interviews Why We Shop author Paco Underhill about Apple's retail stores.

I'm very impressed with how Apple puts together the layout of their stores. They're inviting, they encourage you to stick around, and they've got soup-to-nuts for the platform.

I still think they may want to turn up the sales pressure a little. I mean, just to the point that an employee asks you if you need help with anything.

March 5, 2003 in Apple - General | Permalink

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Comments

I'm waiting to see if we get an Apple Store.

Posted by: paul at Mar 6, 2003 12:49:11 AM

and it won't be a minute too soon: the computer folk at the U bookstore didn't even realize they have single CPU G4s on their own pricelist (prominently displayed at each demo machine).

The good news is I may be Switching.

Posted by: paul at Mar 6, 2003 11:04:59 PM

Congratulations!

My boss has offered to buy me a machine (he actually offered to pay for the miniBook, but since there's still a chance he'll wave off, I wanted to make sure I have the miniBook in any case), and I'm pondering it.

I wonder if (barring anything serious, like being forced to use a PC :-)) it doesn't make sense at this point to wait for the PPC970.

Posted by: Frank at Mar 6, 2003 11:27:21 PM