Wired for Dummies to debut

Boston Globe Online / Business / Magazine aims to be everyday guide to high-tech life

''Wired's become ultra-boring,'' said Stewart Alsop, a venture capitalist with New Enterprise Associates who sits on DigiT's advisory board. ''Everyone else is going out of business or playing it safe, so there's probably room in the tech publishing industry.''

Davis says he wants to use celebrity features to help DigiT do what Maxim did for the then-sedate men's magazine niche. Though it features an interview with the pianist Herbie Hancock about his use of technology, the first issue is heavy on product reviews and techno-speak, but Davis says the magazine has stories in the works on ways such stars as Sarah Jessica Parker use high-tech devices.

This strikes me as exactly what Wired has become -- they did a story on smart homes that was just glowing about the star of TV's "JAG".

The story suggests that "DigiT" will eschew the digerati for the hoi polloi, which leaves the question, "Where is the tech magazine for the digerati?"

With the death of Byte and the rise of dozens of specialist magazines on specific languages and products, the MIT Technology Review is about it...