Wired's ad slump ending

NY Daily News - Business - Paul Colford's Hot Copy | Wired for the Future

Says here that Wired's December issue is 224 pages, the largest since April 2001. Guaranteed circulation is also up, to 500,000 copies.

"We've picked up a lot of electronics advertising -- TVs and DVDs -- so that our consumer lifestyle ads have grown to about 65% of what we carry," publisher Drew Schutte said.

This confirms my suspicion, that Wired is slowly becoming a consumer lifestyle magazine. So far, they seem to have one or two thoughtful pieces an issue that keep me a subscriber, but the trend appears to be toward the mass market and away from what the quoted article calls the "digiterati" (more commonly the "digerati").

Seen at Romanesko's MediaNews.